The use of the Internet and the advancements in technology continue to streamline the recruiting process — from posting job ads to conducting interviews to organizing the onboarding and training process.

Today, business leaders find online recruitment an efficient and cost-effective way to source new employees. With the right tools, online recruitment can drive

productivity and growth, and allow time and resources to be reallocated to the development of talent.

Here are the clear advantages of taking the recruitment process online.

It saves money

The costs of hiring a new employee can easily pile up. These costs include advertising fees, travel costs, third-party recruiters, and referral fees, to name a few. When you take recruitment online, you can save on some of those expenses. Job advertisements, for one, are much cheaper when done on online platforms like Facebook, Twitter, and LinkedIn. Online interviews cut travel costs for applicants from different locations.

It saves time

Automation allows recruiters to start leafing through resumes of qualified candidates minutes after they’ve been received. An online recruitment system can also execute initial selections based on the criteria set, and alert recruiters of applicants that meet them. These filtration tools speed up the process of selecting candidates by sorting them out by educational attainment, experiences, and competencies, etc.

Job postings done online are more efficient, as well, as they reach the right candidates 24/7, anywhere they are.

It allows for a wider reach

Your search becomes wider and more targeted with online recruitment. Now that remote work is widely popular in many industries, recruiting online allows you to reach job seekers anywhere in the world. You can easily get in touch with candidates beyond your immediate reach, and fill up open positions. Online recruitment also allows you to narrow down your search — you can use recruiting job boards that can target specific industries and specializations — to ensure that only qualified candidates see your job ads.

It helps with branding

Taking your job posts online entails creating dynamic content that attracts candidates. This helps in boosting your employer’s branding and highlighting your company culture. Your career page, job posts, and other content, while inviting potential hires, must also represent and sell the company’s values, culture, and identity.

It streamlines communication

Online recruitment provides another means of communication for you and the candidates. Talking on the phone or in-person can cost you time. With online recruitment, candidates and recruiters alike can easily communicate via email or through job postings on websites and other platforms. Online recruitment tools also allow you to send mass emails to candidates, giving you time to do more value-adding and crucial tasks.

Bottom line

At this point in time, online recruitment may not only be advantageous, it can be deemed necessary. With businesses conducting most of their affairs on the web, recruitment is a process that can benefit from being done online. With the right tools, and a good balance between automation and human interaction, online recruitment can save you time and money, allow you to reach more candidates, and help you build your company’s brand.


ASEAMETRICS is an HR Consulting firm established to provide solutions to help companies solve talent-related business problems. They are an expert at providing technology-based solutions to help companies identify, develop, and manage the human resource for business success, today and in the future.

Integrated into the company’s high-impact services are advanced technologies through HR Avatar (for E-Testing), Udemy (for E-Learning and Competency Development), Arbinger (for E-Learning – Mindset Change), Withiii (E-Organizational Development), ESM (E-Strategy Management), and HopeChat VP (E-Psychological Services).

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